Users will soon have a fresh option that allows them to cut down on the volume of AI-created media appearing in their streams. This initiative comes as the platform announced that it now features over 1 thousand million AI videos.
Trial and Implementation
The update is being tested over the next few weeks before a global launch. This shift aligns with a increase in AI-generated material, fueled by new AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A considerable share of this output is considered “AI slop”, a label for poor-quality, factory-style content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, from AI artwork to educational videos, and we want to give people the ability to see more or less of that, according to their own choices,” said a spokesperson.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its service identified as AI-generated. Collectively, over 100 million videos are uploaded to the platform every day, making AI content a minor portion of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the level of AI content they see by using the topic control setting in the platform and choosing “AI-generated content”. Other topics that can already be modified under the tool cover news, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige users to identify “realistic” artificially created content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any believable artificial content that is not labeled can be deleted under its user guidelines.
In addition, the app will now attach an artificially created label to content created with its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This action is intended to deter users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally introducing a $2 million AI literacy fund for professionals and institutions to produce learning resources about ethical AI use. This initiative will support educational bodies specializing in teaching computer science.
Moderation Strategy
The platform has defended its content review process, following debate over plans to make redundant hundreds of content moderators in the UK. The company is expected to reduce 439 jobs in its content moderation division in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but automated tools can shield workers by removing the most graphic content ahead of it gets reviewed by staff. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
